Affordablebooksonline Goes Mobile

Contact: Carlos Rodiriguez

ADLE International

Phone 415-874-5637

Fax 415-252-7961

info@affordable-booksonline.com

818 SW 3rd Ave. Ste. 284

Portland, OR 97204

ADLE International

Press Release

Affordablebooksonline, our flagship website 15 years ago goes live as a Mobile Friendly Website

The wait is over to rewrite and convert our web scripts.

Portland, OR, February 11, 2018:  Two years took to rewrite html, java, csv scripts and themes to enable our flagship store, http://www.affordable-booksonline.com. It was the longest ever compared to our online portfolio of websites @adlegroup. We could have just defuncted the site but founder, Alex Esguerra patiently waited for its conversion to the mobile enabled e-commerce world today. At the height of it’s launched in the early 2000, web traffic was averaging 3000 visits a day. We then lost ranking as the internet online websites all were structured to be mobile enabled viewing them on smart devices like iPhone, iPad, tablets and android devices,

It will take some time for us to take the traction again, Sarah Walker, Director of Retail Operations writes in an inter-office memo to the team. Recapturing back the huge customer base will take time but we are ready to the challenge while we also slowly add new website content. For now at least our inventory and order management is real time daily.

Our avid followers and likers at: https://www.facebook.com/affordablebooksonline whom were the ones pushing for the change are the reason why we patiently waited two years to convert the website. Moving forward in 2018 and beyond, we will mix our books with new, used and vintage conditions in gearing towards the vision of “affordable books” even to limited earners. Know your contact’s name, telephone, fax, and email

Wishes the http://www.affordablebooksonline.com team big hugs and welcome to the mobile world.

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Affordable Books versus Cheap Books

Conceptualizing the vision of Affordable Books in 1998 had it’s own pros and cons. The idea of having books “Affordable” especially for students, low income groups, seniors and disabled people indeed was the main idea behind the ideology. Although, the other part of it was keeping in mind that we are still a business needing profits to exist, thus we strive to offer the affordability concept but pricing enough to make some profit for operational expenses and the cost of doing business.

Hence, we shy away from using “Cheap” as we are not the cheapest place like the mighty name in the bookselling industry. Yet however we are not expensive like the drop shippers or antique book dealers trying to make that high bucks.  With this in mind though our flagship, www.affordable-booksonline.com and the rest of our online portfolios like www.usedbooksworld.com  strives to still offer the best prices specially for out of print and hard to find books as well as bestsellers and textbooks.

So looking at it, we are in between on pricing but were  niching on prompt delivery, customer service  and high quality books offered and described. And as any fledgling independent bookseller, there’s a lot of tough times and challenges simply to exist but the joy of doing what we do and the love of books keeps as going each day on our store and online.

Now on our 18th year, a lot has happened and transitioned in the industry including mobile apps and online advertising. I do however thank our loyal customers through the years who has continuously patronized us over the years through thick and thin. If not for them were probably not in cyberspace by now yet we have prevailed. The best part of it is that our online stores nowadays exist on their own which is really hard without the big box bookselling marketplaces we used to all belong and whom has the advertising dollars and pool of books from online booksellers.  Today we have streamline our participation on book marketplaces to the more specialized ones in tune to our concept of “affordability”.

As we go through our 18th year, our staff at ADLE International wishes to extend our special thanks to all of you.

Alex Esguerra

 

 

 

Audacity: How Barack Obama Defied His Critics and Created a Legacy That Will Prevail -On the Street 1/17/2017

One of this years bestselling books to hit the shelves a day after we remember  Martin Luther King is another Audacity Book on Barack Obama’s Yes We can Campaign. It talks about how he strive to pursue his presidential slogan after 2008 amidst his detractors, critics and political enemies.

We will carry this book on the day after MLK at Affordable Books On Line.  An unassailable case that, in the eyes of history, Barack Obama will be viewed as one of America’s best and most accomplished presidents. Written by bestselling author Jonathan ChaitPublisher:  Custom House, Review Quotes:
Chait offers a well-organized, clearly written case that will be valuable to future historians in their assessments. –Kirkus Reviews”

Over the course of eight years, Barack Obama amassed an array of historic achievements. His administration saved the American economy from collapse, expanded health insurance to tens of millions who previously could not afford it, negotiated an unprecedented nuclear deal with Iran, helped craft a groundbreaking international climate accord, reined in Wall Street, launched a fundamental overhaul of our education system, and formulated a new vision of racial progress. He has done all of this despite a left that frequently disdained him as a sellout, and a hysterical right that did everything possible to destroy his agenda, even in instances when they actually agreed with what he was doing before Obama was the one doing it.

While the last historic achievement “Obamacare” is now the ultimate first to be repealed by the incoming administration and Congress, Barack H. Obama is optimistic that it’s revision will still be geared ultimately to the initial goal of providing health insurance to millions of Americans without medical coverage when it was originally conceptualized.

His first act in 2008 was to bail out the auto industry as the precursor to his legacy in stabilizing the great recession in modern time. Now, as the page turns to possibly the most dangerous Commander in Chief in our history, Jonathan Chait, one of America s most incisive and meticulous political commentators, digs deep into Obama s record on major policy fronts the economy, the environment, domestic reform, health care, race, and foreign policy to demonstrate why history will judge our forty-fourth president as among our greatest. Chait explains why so many observers, from cynical journalists to disheartened Democrats, missed the enormous evidence of progress amidst the smoke screen of extremist propaganda and the confinement of short-term perspective. He also reveals why Obama s accomplishments will last despite the reactionary effort by Donald Trump and the Republicans to extinguish them. And in its resounding defense of Obama s tenure, Audacity both makes clear his victories, and what we need to fight for next.

This will be a great reading book in time for the inauguration of the 45th President, Donald Trump on January 20 while watching Barack and Michelle Obama’s historic farewell send of in Marine One from the White House lawn.

This book’s ISBN: 0062426974 and UPC: 9780062426970

Hardcover
Physical Description: xxii, 240 pages : 9.50 H x 1.00 D x 6.50 W inches 0.94 lb

Audacity: How Barack Obama Defied His Critics and Created a Legacy That Will Prevail Hardcover – January 17, 2017 by Jonathan Chait

Alex Esguerra

ADLE International

Our 2016 Affordable bestselling books

Some of ADLE International’s Affordable Books on line most bought bestsellers this year.

Harry Potter and the Cursed Child  –  curse

The Hidden Life of Trees – trees

Fantastic Beast – fantastic

Star Wars Rogue One – One Secret Mission – tsecret

When Breathe Becomes Air – air

The Underground Railroad –  underground

The Gene –   gene

The Undoing Project –  undoing

ADLE International started from a lof of humble beginnings, successes, pitfalls, and mistakes as any struggling start-up home based small business enterprise.

The story of Affordable Books and ADLE International encompasses the life stories and struggles of persistence and determination of it’s founder, author, writer, blogger

philanthropist, Alex Esguerra.

As a major brick and mortar online independent retailer, the storytelling begins with smallbusinessmentors  in 1999. Fresh from the collapse of an export and etock market empire after being hit by the 1998 Asian Economic Crisis which led to the stock market collapse in 1999, a ever persistent entrepreneur roam the parks of Vancouver, B.C. homeless, hungry and struggling for survival.

However, faith, hope and determination persisted when a struggling Alex still managed to register ADLE International as a sole proprietorship in Salem, the capital city of the state of Oregon, USA.

 

Affordable Books for All

Such a big mission for making books affordable for all.

  • Today’s Amazon monopoly on books seems to be a hard task on making books affordable.
  • Why is that when Amazon seems to be the cheapest site to buy books?
  • Yes and No. it’s huge drop ship wholesale sellers might be dominating the cheapest price on new and used books. Yet, when your scouting that one hard to find book and the quantity is almost none, these same people are Gods pricing such books as “Gold”. Sometimes looking at one book can be $500 to $3000.
  • As collectible as it may be it’s plain hoarding not to say will a real antiquitarian book collector really buy such a book?
  • So literally the destruction on independent booksellers are we’re trying to make that small profit to survive on a new or used book but it’s impossible to compete as these sellers are selling way lower that the price we buy them from publishers and wholesalers. How they do this is a long explanation but nevertheless it’s their way of doing business.
  • And again for the hard to find out of prints with considerable value valued at the priced of gold is another discussion.

So Affordability for us is competitive pricing while creating that book value, great service and personal buyer connection.

Yes the saga still continues on these monopolies but we’re here to stay our own saga at Affordable books