Affordablebooksonline Goes Mobile

Published on February 11, 2018 by alexesguerraLeave a comment

Contact: Carlos Rodiriguez

ADLE International

Phone 415-874-5637

Fax 415-252-7961

info@affordable-booksonline.com

818 SW 3^rd Ave. Ste. 284

Portland, OR 97204

ADLE International

Press Release

Affordablebooksonline, our flagship website 15 years ago goes live as a Mobile Friendly Website

The wait is over to rewrite and convert our web scripts.

Portland, OR, February 11, 2018: Two years took to rewrite html, java, csv scripts and themes to enable our flagship store, http://www.affordable-booksonline.com. It was the longest ever compared to our online portfolio of websites @adlegroup. We could have just defuncted the site but founder, Alex Esguerra patiently waited for its conversion to the mobile enabled e-commerce world today. At the height of it’s launched in the early 2000, web traffic was averaging 3000 visits a day. We then lost ranking as the internet online websites all were structured to be mobile enabled viewing them on smart devices like iPhone, iPad, tablets and android devices,

It will take some time for us to take the traction again, Sarah Walker, Director of Retail Operations writes in an inter-office memo to the team. Recapturing back the huge customer base will take time but we are ready to the challenge while we also slowly add new website content. For now at least our inventory and order management is real time daily.

Our avid followers and likers at: https://www.facebook.com/affordablebooksonline whom were the ones pushing for the change are the reason why we patiently waited two years to convert the website. Moving forward in 2018 and beyond, we will mix our books with new, used and vintage conditions in gearing towards the vision of “affordable books” even to limited earners. Know your contact’s name, telephone, fax, and email

For now, our team at https://ww.adleinternational.com https://www.affordablebookdeals.com https://www.usedbooksworld.com https://www.affordablebookfinds.com https://www.affordablethings.net https://www.affordableipads.com

Wishes the http://www.affordablebooksonline.com team big hugs and welcome to the mobile world.

Understanding Trump on his own words

Published on September 4, 2017September 4, 2017 by alexesguerraLeave a comment

Trump on Trump by George Beahm was written in 2016. George also is the author of the famous I, Steve Jobs bestselling book. With the onset on his (Trump) presidency the last six months filled with controversies after each one, coupled with different books written with a common goal of understanding the person and personality.

As described in the book, his presidential bid as he stated was partly him stating that he cannot stand what was going on in the country. He centered on his business acumen and common sense towards leading America to being great again as his campaign slogan. He focus on his business background of having a proven record who understands greatness and one who has the leadership skills of knowing what needs to be done.

In spite of the public skepticism then whether he was serious on running for President, it was months on discussions on where the Income Tax Returns were for public access. As the book stated Mr. Trump has never filed bankruptcy as a person but his companies did to restructure debts at that time. In the beginning of the first 100 days, the stock market and unemployment numbers prove to be a manifestation of his economic leadership when enormous gains were unprecedented in these sectors.

Although not having had so much public office experienced as cited by his political affiliates as pros and cons, this book outlined his intentions to become POTUS (President of the United States) way back in 1988 when a so called Draft Trump movement was started by a GOP activist name Mike Dunbar. Then of course it was said that Mr. Trump clearly stated he was not interested in running yet went to New Hampshire to make political statements in 1987.

Prior to his bid as President, he was known as The Apprentice on TV with the famous words of “Your Fired”. Whether this famous words have a personality attribute one can only speculate as it is a known fact on the high turn over of his key staff in Pennsylvania Avenue since taking office. The controversial firing of FBI Director Comey and recently the agreed stepping down of his closest key person, Steve.

One thing we all know even without this book is that Mr. Trump speaks his mind whether it may be fascinating is up to the beholder. Thus, in understanding his own words on the current issues on the border wall between Mexico and the US, is indeed a true example that he speaks what he has been thinking. Thus, as well explained in the book, reading through the different speeches, excerpts, twitter feeds whether it affects immigration, healthcare, women, and the like makes it more easier to understand how he thinks. After all, he is not a traditional Washington politician crafting and honing speeches over and over thinking about their political careers and outcome scenarios.

Alex Esguerra

@usedbooksworld

Trans Ban in Military – @Donald Trump

Published on July 26, 2017July 26, 2017 by alexesguerraLeave a comment

Beyond Trans: Does Gender Matter?

Obviously this book needs to be read by President Trump. Trump announced today that he is banning Transgender individuals in the US military. At least he just confirmed what he started in his presidential campaign about his issues on Women. Dah, yes transgender individuals are categorized as Women.

All the years on fighting to have Gay men accepted in the US Military just went down the drain as soon as this announcement was made today that “Trans” individuals are not going to be accepted in the US military. I guess the question now has to be legislative. Is it finally time that the executive privilege of a sitting president be scrutinized in terms of race and equality rights in the military? The president who is commander in chief and the top supreme leader of the military also gets to decide who he wants to serve? @twitter Mr. Trump says he consulted with the top brass on this decision?

It has been said it’s showmanship being the “Mr. Apprentice” but as the days and months go by, it clearly gives more direction that truly this is not the work of a newbie politician but something more than that. Trans individuals goes through a lot of challenges just on showing that they have the same rights as any other citizen. They have to advocate for themselves in society and at times really face criticism and acceptability. The leader of the free world should be their friend and supporter as being foe just earned more rejection in terms of being not supportive of race and equality challenges.

Hence, will let you decide on which side your on. At least, read this book first and learn more about Beyond Trans

Alex Esguerra

ADLE International

Usedbooksworld

The Civil War Revisited on “American Oracle”

Published on July 3, 2017July 3, 2017 by alexesguerraLeave a comment

American Oracle

August 28, 1963, a century after the signing of the Emancipation Proclamation, Martin Luther King, Jr., declared, “One hundred years later, the Negro still is not free.” David W. Blight’s richly interpretive American Oracle contextualizes the sentimentalized celebration of the Civil War in the early 1960s within the tense realities of the civil rights era and the Cold War. Blight unravels the complexities of Civil War memory and meaning at a time when most white Americans considered restoration of the Union, not emancipation, as the war’s grand result. (John David Smith Charlotte Observer 2011-09-25)

The author cited May 17, 1962 when Martin Luther King, Jr. who then was the head of the Southern Christian Leadership Conference (SCLC) sent an open letter to President Kennedy for a National Rededication to the Principles of Emancipation Proclamation. He also asked that an Executive Order Prohibiting Segregation in the United States. For King he was appealing deep to history and memory.

As we celebrate “Independence Day” as we remember our forefathers on how they have fought for freedom, let us also remember what Civil Rights activist like Dr. King fought for, Inequality still exist and we have to be forever vigilant in the ideals of true freedom where every American has equal rights in this country.

The current and present events that prevail such as fight for equal pay, gender neutral work opportunities, freedom of speech, equal wealth and income distribution, are just some examples on a vast list of work still needed today. From the issues on the travel ban, immigration, the replacement of the Affordable Care Act are examples of a long list we as citizens should continuously monitor and take steps in continuing the fight of our forefathers and civil rights activist like Martin Luther King.

David Blight satisfactorily takes his readers back to the Civil War’s centennial celebration and beyond. On July 4th why not focus in the things essential to equality.

Used Books World

ADLE International

Understanding Trump, The Case to be President

Published on June 19, 2017April 15, 2018 by alexesguerraLeave a comment

Branding, Not Attacking as author Newt Gingrich writes about Winning, Big League on this new bestselling book, Understanding Trump

Being a businessman and the first elected US President who has not held a previous public office is the greatest strength Donald Trump has and I must say the best person who should know about branding than anyone in the Republican party. As seen before during the primaries he defeated his primary contender Jeb Bush as being combative and maneuvering to be on the offense. Something as seen nowadays on his presidency on his continuous attack and every effort to reverse the policies of his predecessor Barack Obama. As any good salesman, he or she will focus on the conversation about you and the topic in order to build the rapport, get your sentiment and agreement as seen in the past books he has written like in Trump: Art of the Deal

Any Television follower of the show, “The Apprentice” remembers Mr. Trump in his famous words of “Your Fired”. The case of the recent firing of the controversial FBi Director and the Obama appointed attorney generals who have been routine to any newly elected president except that it got controversial because of the familiar “Your Fired” rhetoric. As the Former Speaker and Bestselling Author Newt Gingrich thoroughly explains the case of the vision and personality of President Trump through this bestselling book, the fact remains is that the recent actions in the first 100 days. Such are the cases of the Travel Ban to selected Muslim countries, the building of the border wall, the non-importance of climate change, the vision of making Great America without Free Trade, the envision health care reform, the reversal of trade openings with Cuba, and the admiration of President Putin. Notwithstanding the first President to have accused the media of wrong and bias reporting.

The book has great visions looking forward on what the Trump presidency wants to accomplish yet the arguments on the current events are side by side with the pros and cons. But as any bestselling book, the name, personality, curiosity of the reader lies beneath on why this new book is now running out of printed copies as of this writing.

As any book lover and reader who normally is in tune with current events, I’ll let them make their decision on how to rate this book. For now, let’s stay tuned, compare what has been written to what is going to be accomplished.

Alex Esguerra

Affordable Books On Line

Media Mail Tracking A Persistent Issue in Bookselling

Published on May 5, 2017May 5, 2017 by alexesguerraLeave a comment

Why does a USPS Tracking Number show up as Not Available or Not Valid?

Quora.com on Tracking Issues We started ADLE International in 1998 and it’s 2017.

After almost 19 years in bookselling with all the new technology, mobile and apps integration, one thing is still far outdated. The USPS website tracking on Standard Media Mail desperately needs help Mr. Postmaster General. We now have the 45th President Donald Trump and this issue maybe one thing that can be addressed.

Nowadays that online selling platforms start-ups are trying to get a slice of independent booksellers, they have little idea why USPS tracking issues persist and why standard media mail is the standard cheapest way to ship books in the bookselling industry.

There’s these magical emerging start-up marketplaces that will not pay booksellers by withholding the payments they have processed until a valid tracking shows delivery or en-route information. Sadly, as much as they are emerging due to their mobile technology, traditional booksellers will shy away from this platforms. On the earlier posts, we have discussed why some third party channel web e-commerce providers don’t want books a category as they there’s no money. So a small independent bookseller making cents in an order to be totally deprived of a $10 net sale will definitely get scared away just because a “USPS tracking is not available or not valid” per the USPS website.

From the Ebay and Amazon years when buyers claimed not receiving the books shipped and constant email exchanges, these new marketplaces does not even provide the customers phone or email to booksellers so a bookseller can’t even confirm in case the book was even delivered. Hence, sometimes the USPS tracking number will never even update but the end customer will received the order. Of course, we would only find out if indeed it was not received if the customer complains.

As much as feedbacks and ratings still help make the case to click buy, it’s still about pricing when making the decision to buy and of course fast delivery. I must say though that in this 19 years, booksellers have tremendously improved by incorporating tracking numbers when they send a book package in the mail.

With all this said, moreover as stated our US Postal Service are still way behind. From the issue that the tracking number does not even get scanned until the final post office destination to the USPS website updating the tracking information. Were still seeing customers emailing where the package is due to no tracking information then on the same night, the customer emails back they just received the delivery.

So I rest my case, for sure other independent booksellers have their own experiences on this never ending issue.

Alex Esguerra

Affordable Books

Hillary Clinton only has herself to blame for her 2016 loss – CNN

Published on April 18, 2017April 19, 2017 by alexesguerraLeave a comment

https://apple.news/A_y0mUHVuS4mEKIHfN-KndA

Shattered, The Book on Hillary’s Campaign

The new book “Shattered” talks a lot about what the crossroads are between the new era of using technology data analytics versus the traditional political grassroots campaigning. As seen today after the election of the 44th President Barack Obama in 2008, technology and Social Media played an important role. Although the Clintons are professionals in traditional political grassroots it might have been the candidate, the campaign or even the Democratic National Committee who played heavily in going through data analytics etc. Looking at the winning strategy of President Trump’s America First who really won the middle class workers on the mid west explains the disconnect.

As much as the ideals, beliefs and supporters thought Hillary was winning and would have been one the greatest women President the changes she should done on the strategy and focus literally boils down to her not being able to instill any of the needed changes which could have save her campaign and won last November 2016

The Future of Web E-Commerce on Bookselling

Published on March 17, 2017March 17, 2017 by alexesguerraLeave a comment

It was interesting 20 minute conversation with an Web E-Commerce Platform a few minutes ago. A conversation I happened to have a few months back with another company.

Since 1998 when ADLE International was founded followed by our flagship website on books, Affordable Books on Line a lot of new inventions and integration has occurred both on the retail front and online bookselling.

As we finally pass our growing pains and slowly build our own branding websites, we try to partner also with emerging e-commerce retailers slowly taking a niche on book sales. Hence this was how this morning conversation came about. Two months ago, another bookseller and a book inventory platform reach out to me asking the best way to upload books on these emerging e-commerce retailers. They noticed we are in them and they are also familiar with the years we have desperately tried to deploy our online integrations.

Unfortunately, my answer was “it does not work” which they were amazed. The reality is that if you have the time and capability to manually list each book, enter the data, photos and or convert excel spreadsheets go ahead I continued. The reason behind is that these emerging known retailers are using Web E-Commerce solutions platform where the main goal is for you to open a website, they design, integrate and charge you monthly fees and commissions.

Every traditional bookstore and moreover new online booksellers uses third party book selling marketplaces to start selling. These is how they make themselves known by buyers and also get the experienced in selling books online. It is also a fact the main database uploads in the bookselling industry uses the mighty “Amazon” system which is totally different with these Web E-Commerce platforms being used by the said emerging known retailers going to selling books.

In my quest for the plight of booksellers, the call I just made was to reiterate the ongoing circumstances and once again to re-verify the facts. Parts of the answers the sales person I was talking to was that their systems are there permanently when integrated and books is one category they don’t cater as it’s too fast moving, you have do keep relisting and they are cheap. I was laughing in my brain as if he just quoted the mighty drop shippers whom everyday what they do is put the book prices lowest and sell to a $0.01 per book if they can. Well, this is another story we have to touch later.

So I then offered the said salesperson what about if we hire you for a service simply just converting the traditional amazon csv files to your said formats so they can be uploaded to these retailers websites. The reply was a reiteration we just do not touch on “books”.

So these blog is dedicated to those especially who had the same questions and those who had asked me recently about this topic. We have a long work still needed in advocacy and if you are part of the American Booksellers Association these is one of the topics we have to unite and address in our industry.

For now, we just have to hang in there, Summer is almost here as well as Going Back to School when we are going to be busy again.

For now, let’s stand united.

Alex Esguerra

Affordable Books versus Cheap Books

Published on February 19, 2017 by alexesguerraLeave a comment

Conceptualizing the vision of Affordable Books in 1998 had it’s own pros and cons. The idea of having books “Affordable” especially for students, low income groups, seniors and disabled people indeed was the main idea behind the ideology. Although, the other part of it was keeping in mind that we are still a business needing profits to exist, thus we strive to offer the affordability concept but pricing enough to make some profit for operational expenses and the cost of doing business.

Hence, we shy away from using “Cheap” as we are not the cheapest place like the mighty name in the bookselling industry. Yet however we are not expensive like the drop shippers or antique book dealers trying to make that high bucks. With this in mind though our flagship, www.affordable-booksonline.com and the rest of our online portfolios like www.usedbooksworld.com strives to still offer the best prices specially for out of print and hard to find books as well as bestsellers and textbooks.

So looking at it, we are in between on pricing but were niching on prompt delivery, customer service and high quality books offered and described. And as any fledgling independent bookseller, there’s a lot of tough times and challenges simply to exist but the joy of doing what we do and the love of books keeps as going each day on our store and online.

Now on our 18th year, a lot has happened and transitioned in the industry including mobile apps and online advertising. I do however thank our loyal customers through the years who has continuously patronized us over the years through thick and thin. If not for them were probably not in cyberspace by now yet we have prevailed. The best part of it is that our online stores nowadays exist on their own which is really hard without the big box bookselling marketplaces we used to all belong and whom has the advertising dollars and pool of books from online booksellers. Today we have streamline our participation on book marketplaces to the more specialized ones in tune to our concept of “affordability”.

As we go through our 18th year, our staff at ADLE International wishes to extend our special thanks to all of you.

Alex Esguerra

A Glimpse on “Difficult Women” – Roxanne Gay New Book

Published on January 29, 2017January 29, 2017 by alexesguerraLeave a comment

Difficult Women went to bookshelves this January 03, 2017 as quoted from the BookForum’s ” An Untamed State is a gem, blasted into beauty by the world’s harshest conditions. This gripping debut has set the table for mangy great works to come”.

Browsing through this it does touches a lot on human connection in both privilege and those women dealing with poverty as it tells the different stories and daily lives affecting equality and even discrimination. We remember author Roxanne Gay writing on Marvel’s Black Panther series so this book she absolutely gives how her stories have a remarkable visual sweep.

“A powerful collection of short stories about difficult, troubled, headstrong, and unconventional women . . . Whether focusing on assault survivors, single mothers, or women who drown their guilt in wine and bad boyfriends, Gay’s fantastic collection is challenging, quirky, and memorable.”–Publishers Weekly

“A collection of short stories that will make your spine tingle with intrigue.” —Bustle.com

Biography (Roxanne Gay)

Roxane Gay’s writing has appeared in Best American Mystery Stories 2014, Best American Short Stories 2012, Best Sex Writing 2012, Oxford American, American Short Fiction, West Branch, Virginia Quarterly Review, NOON, The New York Times Book Review, Bookforum, Time, The Los Angeles Times, The Nation, The Rumpus, Salon, The Wall Street Journal’s Speakeasy culture blog, and many others. She is the co-editor of PANK and essays editor for The Rumpus. She teaches writing at Eastern Illinois University. Her novel, She is the author of three books–Ayiti, An Untamed State, and Bad Feminist. She very much wants a tiny baby elephant.

As seen when she wrote on Marvel comics, “The real gift to readers in Difficult Women is [Gay’s] ability to marry her well-known intellectual concerns with good storytelling

Kudos to start a great works for 2017 with Roxanne Gay.

Difficult Women – Affordable Books on Line

ADLE International