Our Holiday Choice, “Amber Brown Is on the Move”

51k8Y4gio4L._SX309_BO1,204,203,200_  Amber Brown is On The Move 

Can’t believe the season is almost here just about when the talked about US Mid Term Elections concluded yesterday, Nov. 6, 2018.

Now it’s back to the wish and shopping list in time for the Holidays of 2018.  As we celebrate the diversity and the huge turn out of the youth in the recent concluded elections, it’s time to prepare our kids for the festivities and educate them of the historic process. After all, our kids are our future leaders in the next generation.

We love reading the Amber Brown series with kids when they visit our bookstore! It is a perfect series to discuss real life situations and it way that simplifies intense subjects for young children. We are down to the last few books in the series and I have to admit I will be sad to let Amber go. Through books and he Amer Series as an example, we empower our children of understanding life realities in an easier manner for them to understand.   Great for discussion and for inspiring children to reach within themselves for personal essays.

Bruce Coville author of this book as a young reader  loved Mary Poppins and Dr. Dolittle, and had fond memories of rising ahead of the rest of his family so he could huddle in a chair and read THE VOYAGES OF DR. DOLITTLE. He also read lots of things that people consider junk (Nancy Drew, the Hardy Boys, Tom Swift, and zillions of comic books). His only real regret is the time he spent watching television, when he could have been reading instead. (A mind is a terrible thing to waste!) Just like today’s television counterpart our our tech toys and smart devices, it still important that we educate our kids through reading interesting books.

Watch out our Amber Series as well as selected juvenile fiction and non-fiction bestsellers at ADLE International

We have most of these books on the lowest price deals, free shipping and surprised discount deals this holiday shopping 2018.  And most of all checked out the great rare classics which you may not even think still exist out there.

Happy Shopping this 2018 Holidays.

Our Team at your service.

Advertisements

A New Indie Site and Cookie Policy

In the last few days we have been working extensively with indie commerce.org in putting the final touch of another milestone site Adleintl

In conjunction with the Indie Commerce platform of the American Booksellers Association, this new site will be carrying among 3 million book choices for our loyal customers and followers.

Through the founding vision of Affordable Books even to limited earners, it strengthens our goal of education and accessibility for the youth and low income book lovers. Watch out as we go live anytime next week in time for the bestselling book by former FBI Director James Comey.

Likewise, in lieu of our extensive Online exposure with the EU. all our branded sites has been revitalized to be in compliance with the EU Cookie policy as well as upcoming policy changes in the European community.

We have also revisited and added more fraud, security, data and information gateways on our web stores due to the recent Cambridge Analytica case. Gladly, none of our Facebook pages store any information from our websites aside from the book postings and ads. Any information from our website customers are not accessible to any sales channels, app developers and social media accounts. At times we lost conversation and sales as we cannot compromised privacy information to be shared.

Please watch out in the next days as we go live at ADLEINTL

Carlos Rodiriguez

Director of Sales

Affordablebooksonline Goes Mobile

Contact: Carlos Rodiriguez

ADLE International

Phone 415-874-5637

Fax 415-252-7961

info@affordable-booksonline.com

818 SW 3rd Ave. Ste. 284

Portland, OR 97204

ADLE International

Press Release

Affordablebooksonline, our flagship website 15 years ago goes live as a Mobile Friendly Website

The wait is over to rewrite and convert our web scripts.

Portland, OR, February 11, 2018:  Two years took to rewrite html, java, csv scripts and themes to enable our flagship store, http://www.affordable-booksonline.com. It was the longest ever compared to our online portfolio of websites @adlegroup. We could have just defuncted the site but founder, Alex Esguerra patiently waited for its conversion to the mobile enabled e-commerce world today. At the height of it’s launched in the early 2000, web traffic was averaging 3000 visits a day. We then lost ranking as the internet online websites all were structured to be mobile enabled viewing them on smart devices like iPhone, iPad, tablets and android devices,

It will take some time for us to take the traction again, Sarah Walker, Director of Retail Operations writes in an inter-office memo to the team. Recapturing back the huge customer base will take time but we are ready to the challenge while we also slowly add new website content. For now at least our inventory and order management is real time daily.

Our avid followers and likers at: https://www.facebook.com/affordablebooksonline whom were the ones pushing for the change are the reason why we patiently waited two years to convert the website. Moving forward in 2018 and beyond, we will mix our books with new, used and vintage conditions in gearing towards the vision of “affordable books” even to limited earners. Know your contact’s name, telephone, fax, and email

Wishes the http://www.affordablebooksonline.com team big hugs and welcome to the mobile world.

The Civil War Revisited on “American Oracle”

americanAmerican Oracle

August 28, 1963, a century after the signing of the Emancipation Proclamation, Martin Luther King, Jr., declared, “One hundred years later, the Negro still is not free.”  David W. Blight’s richly interpretive American Oracle contextualizes the sentimentalized celebration of the Civil War in the early 1960s within the tense realities of the civil rights era and the Cold War. Blight unravels the complexities of Civil War memory and meaning at a time when most white Americans considered restoration of the Union, not emancipation, as the war’s grand result. (John David Smith Charlotte Observer 2011-09-25)

The author cited May 17, 1962 when Martin Luther King, Jr. who then was the head of the Southern Christian Leadership Conference (SCLC) sent an open letter to President Kennedy for a National Rededication to the Principles of Emancipation Proclamation. He also asked that an Executive Order Prohibiting Segregation  in the United States. For King he was appealing deep to history and memory.

As we celebrate “Independence Day” as we remember our forefathers on how they have fought for freedom, let us also remember what Civil Rights activist like Dr. King fought for, Inequality still exist and we have to be forever vigilant in the ideals of true freedom where every American has equal rights in this country.

The current and present events that prevail such as fight for equal pay, gender neutral work opportunities, freedom of speech, equal wealth and income distribution,  are just some examples on a vast list of work still needed today. From the issues on the travel ban, immigration, the replacement of the Affordable Care Act are examples of a long list we as citizens should continuously monitor and take steps in continuing the fight of our forefathers and civil rights activist like Martin Luther King.

David Blight satisfactorily takes his readers back to the Civil War’s centennial celebration and beyond. On July 4th why not focus in the things essential to equality.

Used Books World

ADLE International

Media Mail Tracking A Persistent Issue in Bookselling

Why does a USPS Tracking Number show up as Not Available or Not Valid?

Quora.com on Tracking Issues We started ADLE International in 1998 and it’s 2017.

After almost 19 years in bookselling with all the new technology, mobile and apps integration, one thing is still far outdated. The USPS website tracking on Standard Media Mail desperately needs help Mr. Postmaster General. We now have the 45th President Donald Trump and this issue maybe one thing that can be addressed.

Nowadays that online selling platforms start-ups are trying to get a slice of independent booksellers, they have little idea why USPS tracking issues persist and why standard media mail  is the standard cheapest way to ship books in the bookselling industry.

There’s these magical emerging start-up marketplaces that will not pay booksellers by withholding the payments they have processed until a valid tracking shows delivery or en-route information. Sadly, as much as they are emerging due to their mobile technology, traditional booksellers will shy away from this platforms. On the earlier posts, we have discussed why some third party channel web e-commerce providers don’t want books a category as they there’s no money. So a small independent bookseller making cents in an order to be  totally deprived of a $10 net sale will definitely get scared away just because a “USPS tracking is not available or not valid” per the USPS website.

From the Ebay and Amazon years when buyers claimed not receiving the books shipped and constant email exchanges, these new marketplaces does not even provide the customers phone or email to booksellers so a bookseller can’t even confirm in case the book was even delivered. Hence, sometimes the USPS tracking number will never even update but the end customer will received the order. Of course, we would only find out if indeed it was not received if the customer complains.

As much as feedbacks and ratings still help make the case to click buy, it’s still about pricing when making the decision to buy and of course fast delivery. I must say though that in this 19 years, booksellers have tremendously improved by incorporating tracking numbers when they send  a book package in the mail.

With all this said, moreover as stated our US Postal Service are still way behind. From the issue that the tracking number does not even get scanned until the final post office destination to the USPS website updating the tracking information. Were still seeing customers emailing where the package is due to no tracking information then on the same night, the customer emails back they just received the delivery.

So I rest my case, for sure other independent booksellers have their own experiences on this never ending issue.

Alex Esguerra

Affordable Books

 

 


The Future of Web E-Commerce on Bookselling

It was interesting 20 minute conversation with an Web E-Commerce Platform a few minutes ago. A conversation I happened to have a few months back with another company.

Since 1998 when ADLE International was founded followed by our flagship website on books, Affordable Books on Line  a lot of new inventions and integration has occurred both on the retail front and online bookselling.

As we finally pass our growing pains and slowly build our own branding websites, we try to partner also with emerging e-commerce retailers slowly taking a niche on book sales. Hence this was how this morning conversation came about. Two  months ago,  another bookseller and a book inventory platform reach out to me asking the best way to upload books on these emerging e-commerce retailers. They noticed we are in them and they are also familiar with the years we have desperately tried to deploy our online integrations.

Unfortunately, my answer was “it does not work” which they were amazed. The reality is that if you have the time and capability to manually list each book, enter the data, photos and or convert excel spreadsheets go ahead I continued. The reason behind is that these emerging known retailers are using Web E-Commerce solutions platform where the main goal is for you to open a website,  they design, integrate and charge you monthly fees and commissions.

Every traditional bookstore and moreover new online booksellers uses third party book selling marketplaces to start selling. These is how they make themselves known by buyers and also get the experienced in selling books online. It is also a fact the main database uploads in the bookselling industry uses the mighty “Amazon” system which is totally different with these Web E-Commerce platforms being used by the said emerging known retailers going to selling books.

In my quest for the plight of booksellers, the call I just made was to reiterate the ongoing circumstances and once again to re-verify the facts. Parts of the answers the sales person I was talking to was that their systems are there permanently when integrated and books is one category they don’t cater as it’s too fast moving, you have do keep relisting and they are cheap. I was laughing in my brain as if he just quoted the mighty drop shippers whom everyday what they do is put the book prices lowest and sell to a $0.01 per book if they can. Well, this is another story we have to touch later.

So I then offered the said salesperson what about if we hire you for a service simply just converting the traditional amazon csv files to your said formats so they can be uploaded to these retailers websites. The reply was a reiteration we just do not touch on “books”.

So these blog is dedicated to those especially who had the same questions and those who had asked me recently about this topic. We have a long work still needed in advocacy and if you are part of the American Booksellers Association these is one of the topics we have to unite and address in our industry.

For now, we just have to hang in there, Summer is almost here as well as Going Back to School when we are going to be busy again.

For now, let’s stand united.

Alex Esguerra

 

 

 

 

Affordable Books versus Cheap Books

Conceptualizing the vision of Affordable Books in 1998 had it’s own pros and cons. The idea of having books “Affordable” especially for students, low income groups, seniors and disabled people indeed was the main idea behind the ideology. Although, the other part of it was keeping in mind that we are still a business needing profits to exist, thus we strive to offer the affordability concept but pricing enough to make some profit for operational expenses and the cost of doing business.

Hence, we shy away from using “Cheap” as we are not the cheapest place like the mighty name in the bookselling industry. Yet however we are not expensive like the drop shippers or antique book dealers trying to make that high bucks.  With this in mind though our flagship, www.affordable-booksonline.com and the rest of our online portfolios like www.usedbooksworld.com  strives to still offer the best prices specially for out of print and hard to find books as well as bestsellers and textbooks.

So looking at it, we are in between on pricing but were  niching on prompt delivery, customer service  and high quality books offered and described. And as any fledgling independent bookseller, there’s a lot of tough times and challenges simply to exist but the joy of doing what we do and the love of books keeps as going each day on our store and online.

Now on our 18th year, a lot has happened and transitioned in the industry including mobile apps and online advertising. I do however thank our loyal customers through the years who has continuously patronized us over the years through thick and thin. If not for them were probably not in cyberspace by now yet we have prevailed. The best part of it is that our online stores nowadays exist on their own which is really hard without the big box bookselling marketplaces we used to all belong and whom has the advertising dollars and pool of books from online booksellers.  Today we have streamline our participation on book marketplaces to the more specialized ones in tune to our concept of “affordability”.

As we go through our 18th year, our staff at ADLE International wishes to extend our special thanks to all of you.

Alex Esguerra